Burger King as a brand has long interested me. Ive spent time in Australia where the franchise is instead known as Hungry Jacks. In 1971 the company wanted to make a move into Australia with it's first franchise in Perth but was unable to use the Burger King name as it was already trademarked by an Adelaide based Food Shop. I am currently living in South Africa and Burger King only arrived here in 2013, with it's first franchise opening in the may of that year in Cape Town. This was 18 years after it's competitor Mc Donnalds arrived. Burger King however decided to take a similar tack as Nandos when the South African Company opened in the UK. To differentiate it from KFC, Nandos positioned itself as a higher end brand offering. Burger King used this same tactic when moving into ZA and it seems to be working for them, at least for now, with huge cues outside it's restaurants. That said the company currently have only 12 outlets compared to over 200 McDonnalds franchises. ...
This is the history of one of the worlds most recognised brands. For more than 100 years the Shell pecten emblem and distinctive red and yellow colours have visualised the Shell brand and promoted the company's products and services all over the world. The Shell logo has changed considerably since it's inception in 1900, yet you can still apreciate it's iconic form, whether viewing the original logo or in its current form. I always remember Michael Wolff recounting his work on a redesign of the Shell logo, whilst running his agency, Wolff Olins. Wolff chose to simply warm up the colours. As he says, sometimes its what you don't change, that can be as important as what you do. That couldn't be more true than with the the iconic symbol of the red and yellow shell icon. I stumbled across this brief history of the brand on the company website and thought it was well worth a read. The word Shell first appeared in 1891, as the trademark for kerosene shipped to the Far E...
Many years ago, I travelled across the USA. It was an incredible experience that I will always cherish. Business has kept me traveling back and I have since designed branding and packaging for some of the countries largest retailers. One of my memories of my time traveling the US was the bright branding used by the many of fast food companies. Competition in the US was so much greater than that of the UK, where at the time I had travelled from. Now living in Cape Town many of the chains are starting to appear here. We recently saw the arrival of Dunk'in Donuts. I am not necessarily, someone that frequents fast food establishments, but the branding is of interest to me. I love how some are stooped in the history of 1950's America. I also love how they have subtly changed over the years. To read through some of my older posts, there are stories on the evolution of Burger King and Ihop. Taco Bell is another of the brands that I did not got to see, growing up in the UK. Back in 200...
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