Burger King as a brand has long interested me. Ive spent time in Australia where the franchise is instead known as Hungry Jacks. In 1971 the company wanted to make a move into Australia with it's first franchise in Perth but was unable to use the Burger King name as it was already trademarked by an Adelaide based Food Shop. I am currently living in South Africa and Burger King only arrived here in 2013, with it's first franchise opening in the may of that year in Cape Town. This was 18 years after it's competitor Mc Donnalds arrived. Burger King however decided to take a similar tack as Nandos when the South African Company opened in the UK. To differentiate it from KFC, Nandos positioned itself as a higher end brand offering. Burger King used this same tactic when moving into ZA and it seems to be working for them, at least for now, with huge cues outside it's restaurants. That said the company currently have only 12 outlets compared to over 200 McDonnalds franchises. ...
Back in 2011 I attended a presentation by David Butler, Coca-Cola's VP of innovation and he outlined how the company were using revolutionary systems to operate on a global scale. This included designing their vending machines so that they could be easily modified to accommodate the vast stable of brands owned by the company and interchangeable languages for use throughout the world. David's presentation was an inspiration in both business agility and creating modular systems. Coca-Cola have continued to innovate! A little earlier this year Coke announced that they had created the world's first plastic bottle made entirely from plant-based material. Coke partnered with Varent for the project who are creating chemicals and fuels using renewable resources to replace crude oil. With the plant bottle project Varent used BioForming technology that converts starches and sugars found in plants to produce the plastic. Incredibly, the plant bottle feels just like a normal PET plas...
This is the history of one of the worlds most recognised brands. For more than 100 years the Shell pecten emblem and distinctive red and yellow colours have visualised the Shell brand and promoted the company's products and services all over the world. The Shell logo has changed considerably since it's inception in 1900, yet you can still apreciate it's iconic form, whether viewing the original logo or in its current form. I always remember Michael Wolff recounting his work on a redesign of the Shell logo, whilst running his agency, Wolff Olins. Wolff chose to simply warm up the colours. As he says, sometimes its what you don't change, that can be as important as what you do. That couldn't be more true than with the the iconic symbol of the red and yellow shell icon. I stumbled across this brief history of the brand on the company website and thought it was well worth a read. The word Shell first appeared in 1891, as the trademark for kerosene shipped to the Far E...
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