Australia’s largest airline has introduced a new logo and livery, designed in partnership with Quantas consultant Marc Newson and Australian branding agency Houston group. In a press release, Quantas write: The change is only the fifth time the red-and-white image on the tail of Qantas aircraft has been updated since it was first introduced in 1944. The last update was in 2007 to coincide with the introduction of the Airbus A380 to the national carrier’s fleet. Marc Newson, who has helped design Qantas’ lounges, the A380 cabin and the iconic Skybed, said: “Aircraft tails are fantastic canvas to work on and the Qantas logo is one of the most recognisable in the world. This re-design aims to retain the fundamental essence of the flying kangaroo but also move the brand forward. “This new brand is more streamlined and the shading behind the kangaroo gives a better sense of movement and depth. On the Houston Group Project Page: The key opportunity for us was in contemporising the ‘roo. Ma
Ever wondered how to improve your creativity and stay inspired? Why some designers have been a lot more successful than others? Well read on... I recently wrote a post for the design life , which also featured here, titled, " The Most Important Word You Use Is Why !" The post was inspired by an incredibly motivating Design Indaba presentation by Sir John Hegarty, that I was lucky enough to attend back in 2013. Just the other day, I was reading through the design press and I stumbled upon a fantastic article at The Drum by Ishbel Macleod . The feature was based on Sir John Hegarty's 2014 book, 'Hegarty on Creativity' and lists his top 10 ways to be more creative. Check out number 8... 'Ask Why? A lot!' I have re blogged the list below as it makes for super reading: 1 Be fearless - be single minded in the face of opposition 2 Keep it simple - don't try to say or do too many things at once 3 Stop thinking, start feeling -creativity is driven by the heart
For the past five years I have had the great pleasure of being selected as a mentor for the ico-D and Adobe design Achievement Awards . This year however, I had the added bonus of also being chosen as a pre selection judge! I really enjoy what the awards stand for and it always feels so good to be able to support young design talent! Below are some of the fantastic young/student designers that I discovered, whilst judging the awards. There's some amazing talent here! If your hiring new creatives I would certainly urge you to view some of these talented young design stars of tomorrow and please support the ADAA! https://www.behance.net/ gallery/35944337/COP-25- United-Nations-Climate-Change- conference https://www.behance.net/ gallery/27135599/environment https://www.behance.net/ gallery/36153385/Sanfonzon- Street-pop-up-book https://www.behance.net/ gallery/33968594/Letter-for- Truth-Logo https://www.behance.net/ gallery/30570553/ Beruehrungsangst-fear-of- touching https://www.beh
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