Lukie's Farmhouse





Lukie’s Farmhouse / The Story
I can clearly remember the first time that I ever tried authentic west country cider with strong cheddar cheese. I was with my father and it was from a place that he called Lukie’s, in the mendip region. On a recent trip back to the UK (I currently live in Cape Town), I could clearly see that Lukie’s no longer existed… that’s even if it was called Lukie’s in the first place as my dad seems remembers it as Luke’s, without the ‘i’.


A Link Back To My Past
To conceive an idea for a range of food packaging and to breathe life back into the Lukie’s name as a brand, seemed like a great concept for a project and a lovely link back to my own personal past, being brought up close to the area in Bristol. My addition of the word Farmhouse helps to reinforce the ranges tone. A working title was also Homemade, but ultimately, I felt that Farmhouse just felt right for the range and worked so well visually in Bodoni, contained between two lines, with the Lukie’s word mark set in Capitolina above.

The Design of the Range
I entered into this self set brief really focusing on what the memory of Lukies really meant to me and what considerations I would make for the design if it was still around today. I wanted to use modern technologies with printing and packaging, yet being sympathetic of the company’s heritage through it's design.


The Identity System
The Lukie’s range needed to have a beautiful shelf appearance with large photographic elements and clear typography to navigate the consumer to each of the products. To accommodate the large and diverse product range including meat, dairy and beverages, I strived to create a clear visual identity system, using three distinct design elements that come together. Starting with a large image to either set the tone or as a secondary ingredient element, then the typography device backed with a colour tint for clarity and finally the image of the core ingredient or item.



Pre Press and Production
My vision of a large product range but in small batches seemed like a perfect candidate for production using digital printing, ideal for low runs in CMYK with no set up costs.

Comments

Post a Comment

Popular posts from this blog

Bass - Trademark No1

Image
In my Classic Brands series, I am going to feature interesting facts and a brief history to some of the world most iconic branding and packaging designs. I couldn't think of a better place to begin the series than with the worlds very first registered Trade Mark. A great conversational piece at any dinner party is the question, ‘what was the world’s first brand identity?’ The answer is the instantly identifiable red-triangle of the Bass Pale Ale logo. This distinctive identity was registered under the United Kingdoms 1875 Trade Mark act. Due to the fact that the act actually came into effect on 1st January 1876, an employee of Bass queued outside the registrar's office for the whole of the New Years Eve night to ensure that they were the very first in line to register the trademark the following day. Thanks to the efforts of that Bass employee, Ratcliff & Gretton Ltd received the first two registrations, the Bass Red Triangle for their pale ale and the Bass Red Diamond for
Read more

Symbol by Steven Bateman & Angus Hyland

Image
I am an avid collector of design books. Its a real love of mine. I’ve built up quite a comprehensive library and I am always suggesting or lending my books to my team. Recently, readers of this blog have also been asking for book recommendations, so I thought that I would post a few of my personal favourites. Symbol by Steven Bateman and Pentagram partner Angus Hyland has been a valuable source to me when developing logos and brand identity systems. There are over 1300 logos included with the book divided into groups that relate to their visual characteristics. There is also a number of case studies that give a great back-story to some of the worlds most recognised symbols including that of Apple, Nike and Continental Air by Soul Bass. This is a book that I can really recommend to anyone working in branding and logo development. Its also different to many other tittles I own as I rarely lend it out as it's been such a great source of reference over the years.           An overview
Read more

50 + Designers, Agencies, Books, Websites, Blogs and Conferences!

Image
At the end of 2016, as I draw closer to my final week with CTTC Design, I had been handing over as much information as I could to my then design team, to which I extend you all on this list now. I know that many have often laughed at me being such a design groupie… I promise that it comes from my love of what I do! To this end, before I left, I had decided to note down a few of the things that have helped to bring great joy, learning and passion to my design life over the years, and now wondered if you would also be interested to see what I had written.  Its really a “for what it’s worth” list of designers, books, websites and blogs. I do hope that it is of some interest to you, and also that it maybe even helps to bring some creative passion and inspiration to your lives… I also don’t mind if it’s banished to the 'read later' part of your blog readers - you know the one I mean... AKA the bin ;-). Below is what I had sent to the team at  CTTC Design, a  couple of days before le
Read more